Military Appreciation Program

At Rountree Moore Ford, we're always looking for new way to show our retired and active military members, first responders and correctional officers how much we appreciate them.

That's why we're offering a special discount of $1,000 off any new Ford for these dedicated civil servants.

Get the vehicle you need with the discount you deserve. Visit Rountree Moore Ford today.

Active Duty & Retired Military Personnel

Did you know that as an active or retired member of the US Military, you could register to receive Ford's Military Appreciation Cash Offer to use toward any eligible new Ford? Your family members could qualify too.

Do any of the following apply to you?

  • Active Military Personnel in the Army, Navy, Air Force, Marines or Coast Guard
  • National Guard, Reservists Serving on Active Duty and Members of the Delayed  Entry/Enlistment Program (DEP)
  • Veterans Separated Within the Last 24 Months
  • Spouse/Surviving Spouse or Other Household Members

Retired Military Members

Your service and dedication to our country means more than we can even begin to express. For that we thank you. Qualifying retired military and family members include:

  • Retirees
  • Regular Retirement
  • Reserve Retirement
  • Early Retirement (TERA)
  • Medically Retired
  • Spouse/Surviving Spouse or Other Household Members

Additional Programs For Veterans

Without the dedicated service of our military veterans, we might not live in the same country we know and love today. That is why Ford offers up to $1000 through the Ford Mobility Motoring Program for veterans who need adaptive equipment installed into their Ford vehicles. All veterans who have been separated within 24 months are eligible.

Active Duty Members Overseas

The Military Advantage Program (MAP) is an exclusive vehicle purchase program created by Military AutoSource (MAS), the authorized distributor of Ford vehicles for U.S. military personnel who are currently serving outside of the 50 United States.

If you are a qualifying overseas military member, this program could help you  save thousands on the purchase of a new Ford vehicle.

Plus, you'll get the added benefit of guarantees and protections like:

  • Privileged Overseas Military Personnel Pricing
  • Lowest Price Guarantee
  • Exclusive Rebates
  • Guaranteed Price and Rebate Protection
  • Protection from Hidden Charges - MAP Offers Full Disclosure

Rountree Moore Ford Thanks You For Your Service

Whether you're an active or former member of the military, a first responder or a correctional officer, we hope to see you soon at Rountree Moore Ford.


Rountree Moore Ford Lincoln

2588 West US Highway 90
Directions Lake City, FL 32055

  • Sales: (386) 755-0630
  • Service: (386) 487-3865
  • Parts: 386-755-1726


  • Monday 9:00 AM - 7:00 PM
  • Tuesday 9:00 AM - 7:00 PM
  • Wednesday 9:00 AM - 7:00 PM
  • Thursday 9:00 AM - 7:00 PM
  • Friday 9:00 AM - 7:00 PM
  • Saturday 9:00 AM - 6:00 PM
  • Sunday 12:00 AM - 5:00 PM

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