Shop 2023 Models at Rountree Moore Ford

Rountree Moore Ford in Lake City, near Gainesville and Palm Valley, FL is the place to find the latest 2023 Ford models. Our large inventory is sure to have the vehicle you’ve been searching for. We have a great selection—including the 2022 Mustang Ecoboost Coupe with a 310 horsepower 2.3-liter turbocharged engine.

To help out our customers with smaller car budgets, we’re proud to carry a money-saving Bargain Vehicle Inventory. Check out a 2016 Nissan Altima or 2020 Ford EcoSport for under $15K, or a 2019 Ford Fiesta for under $14K.

The Award-Winning Ford F-150 Lightning

Ford vehicles have been wowing drivers for over 100 years, and they’re not stopping now. Ford’s first-ever electric pickup truck just won 2023 MotorTrend Truck of the Year by unanimous decision. One big reason for the award is the new all-electric F-150’s appeal to the existing truck market.

Pickup truck owners love their vehicles and aren’t as likely to make the switch from their favorite gas-powered model to its all-electric counterpart. Because of this, changing their minds hasn’t been easy.

The Ford Motor Company may have figured out the formula with the new F-150 Lightning. Rather than incorporating huge radical changes, Ford has equipped the F-150 Lightning with enough innovation to ensure a fossil fuel-free, emissions-free powertrain, but not so much that it scares away potential buyers.

The Genius of the 2023 F-150 Lightning

The genius of the new Ford F-150 Lightning is that it doesn’t look radically different from a gas-powered F-150. Pickup truck owners love their pickups, so why make drastic changes? Ford’s attitude towards a new EV design wasn’t to make a huge transformation, but to give truck lovers a viable electric alternative.

That not withstanding, the F-150 Lightning outclasses existing all-electric rivals even though it’s physically larger and shares the same aerodynamics with a standard pickup. The Lightning outclasses the Rivian R1T in EPA efficiency ratings and MPG, while using a slightly smaller battery, and taking only minutes longer to charge.

The Lightning also outperforms electric rivals in payload capacity, with a larger and more versatile bed and a roomier interior. The GMC Hummer EV pickup, the only other electric truck on the market, doesn’t even compare, being the least efficient electric vehicle overall.

Test Drive the Award-Winning F-150 Lightning

Make what might feel like a bold move and test drive an F-150 Lighning today at Rountree Moore Ford in Lake City, FL. We promise you’ll love the ride, handling, and road tripping prowess of Ford’s latest award winning vehicle.